Denis Polyakov
Creative director / Art director / Graphic Designer

Driven by passion—and fuelled by curiosity. Designer and Creative Director based in Berlin. Think of design as a way to transform problems into empowering opportunities and create appealing visuals that connect with people. 

Creative Director & Senior Designer with 7 Years of Design Excellence in Brand Design and Identity. 

Clients:
RedBull

Bulgari

Adidas
Loewe
Miista
SKVOT
Shu Uemura

Midnight cosm.

Dentro

Open for work now!  ٩(。•́‿•̀。)۶

Worldwide / Berlin / Paris

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01 Kasuteira / identity
Berlin / February 2023


Berlin 
February 2023

Art Direction / Denis Polyakov
Team:
Shoot / Alina Riabenko 

Graphic Design / Denis Polyakov

February 2023
Redesign of the Kasuteira project, 
a dessert brand with japanese aesthetics.
The kasuteira project is aimed at refreshing a brand specializing in making desserts from matcha. to create perfect flavor combinations in this project, matcha produced exclusively in the Uji region, renowned as the birthplace of the highest-quality tea in japan, is used.

As the foundation for the logo and corporate elements, the map of the city of uji, located in the kyoto prefecture, was chosen. this was done to emphasize the history and origin of the raw materials used in kasuteira products.
Ultimately, the kasuteira brand redesign project is intended to enrich the consumer experience and strengthen the brand's connection to japanese culture and high-quality ingredients.




2345—45/42 LISUM