Denis Polyakov

Creative director / Art director / Graphic Designer

Driven by passion—and fuelled by curiosity. Designer and Creative Director based in Berlin. Think of design as a way to transform problems into empowering opportunities and create appealing visuals that connect with people. 

Creative Director & Senior Designer with 7 Years of Design Excellence in Brand Design and Identity. 

Clients:
RedBull

Bulgari

Adidas
Loewe
Miista
SKVOT
Shu Uemura

Midnight cosm.

Dentro

Open for work now!  ٩(｡•́‿•̀｡)۶

Worldwide / Berlin / Paris

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Ganza / identity

Berlin / April 2025

Berlin
April 2025
Art Direction / Denis Polyakov
Creative  Strategist /  Aryna  Ostapenko
Graphic Design / Denis Polyakov
Strategy  /  The  Visibles

IDENTITY, STRATEGY, ART DIRECTION GANZA is a pop-up festival that brings together Ukrainian creators — from fashion and object design to food, music, and storytelling. It’s not just a marketplace, but a curated celebration of the new local scene.

The identity is built on a modular, typographic system — inspired by the layout of street markets, urban architecture, and editorial grids. At the core of this system are the circles: visual metaphors for people. Each dot represents a voice — a designer, a founder, a guest, a thought, a sound. Singular on their own, but forming a visual image when united.

Just like the festival itself, the identity is collective: it’s built from many distinct parts that create something larger when brought together. This mirrors GANZA’s mission — to give form, color, and visibility to a growing movement of Ukrainian creatives who are shaping cultural narratives both locally and globally.

The bold color palette and graphic rhythm speak to the energy and urgency of this new generation. The system adapts across formats — from posters and social to merch and signage — making GANZA not just a brand, but a living visual language.

GANZA is a picture built from people. And each person is a dot in the story.

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