Denis Polyakov
Creative director / Art director / Graphic Designer

Driven by passion—and fuelled by curiosity. Designer and Creative Director based in Berlin. Think of design as a way to transform problems into empowering opportunities and create appealing visuals that connect with people. 

Creative Director & Senior Designer with 7 Years of Design Excellence in Brand Design and Identity. 

Clients:
RedBull

Bulgari

Adidas
Loewe
Miista
SKVOT
Shu Uemura

Midnight cosm.

Dentro

Open for work now!  ٩(｡•́‿•̀｡)۶

Worldwide / Berlin / Paris

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About Matcha / identity
Warsaw / February 2025

Warsaw
February 2025

Art Direction / Denis Polyakov
Team:
Strategy / Denis Polyakov
Graphic Design / Denis Polyakov About Matcha is a concept space located in Warsaw, dedicated to authentic Japanese matcha and specialty coffee culture.

Objectives, brand strategy, naming and visual identity.

The brand’s identity is deeply rooted in tradition. The name itself invites you to explore the origins of matcha — not only as a drink but as a cultural ritual. Drawing inspiration from the serene atmosphere of a traditional Japanese tea house, Chashitsu (茶室), we set out to create a brand experience that feels timeless, grounded, and pure.

Visually, About Matcha blends minimalist structures with natural, organic elements. We gathered real pieces of nature — twisted branches, fallen wood, dried leaves — and incorporated them into the design process by scanning and reprinting them, preserving their raw and imperfect beauty. This method allowed us to capture a sense of authenticity, reflecting the Japanese philosophy of wabi-sabi — the appreciation of imperfection and impermanence.

The color palette complements this idea: soft earth tones, muted greens, and neutral shades inspired by traditional tea houses and the subtle textures of nature. Together, these elements create a brand identity that feels both structured and alive, minimal yet deeply emotional.

This project was created in collaboration with @29bureau.





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