Denis Polyakov

Creative director / Art director / Graphic Designer

Driven by passion—and fuelled by curiosity. Designer and Creative Director based in Berlin. Think of design as a way to transform problems into empowering opportunities and create appealing visuals that connect with people. 

Creative Director & Senior Designer with 7 Years of Design Excellence in Brand Design and Identity. 

Clients:
RedBull

Bulgari

Adidas
Loewe
Miista
SKVOT
Shu Uemura

Midnight cosm.

Dentro

Open for work now!  ٩(｡•́‿•̀｡)۶

Worldwide / Berlin / Paris

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04 Yamaso / identity

Kyiv / December 2022

Kyiv / December 2022

Shoot / Aryna Ostapenko
Art Direction / Denis Polyakov
Graphic Design / Denis Polyakov
Copywriter / Masha Aletdinova

IDENTITY, STRATEGY, ART DIRECTION,
PHOTO SHOOTINGYAMASO — identity project for a Ukrainian futuristic clothes brand. 

IDENTITY, ART DIRECTION

Its concept is technology, unconventional silhouettes and experimentality. 
The brand's main mission is to fight against the stereotypes of "how people should look'' 
and help to reveal one's individuality.  

LOGO CREATION: 

A brand's logo is its own name. 
In this case, we wanted people to associate the "letter combinations" with the brand, not with an "object".
The inspiration for the collections was found in Japanese fashion and culture — asymmetrical cuts in a futuristic style showed this to us.  So we again turned to minimalism in all aspects: colors, fonts, shootings, shapes — as is usual for the Japanese way.

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